But why the imps?

It turns out that once you have an idea for a small business, coming up with a name for it can be a bit of a nightmare. I’d made the decision that I didn’t want to lean into the Geek and Nerd names which somewhat restricted my choices.

Very early one Sunday morning I was lying awake and my mind wandered into what to call the company, I remembered that my wife’s Nan had cutely nicknamed her the Imp of Mischief when she was little, and she had once sold jewellery under that name back in the day. I thought it would be nice to expand on this and before long I was sitting at my desk inventing the Imp of Destruction for wargames kit, and the Imp of Stories (later Adventures) for RPG accessories, and of course the Imp of Mischief would remain for jewellery and other non game-related items. Within an hour I’d come up with a massive list of templates, gauges, etc. that I could make, and designed some Imp characters which looked like Jawas with horns and pointy tails. Thankfully my wife didn’t object to me excitedly waking her up at 6:30am on a Sunday to pitch the idea, and also agreed the idea could work. Even more importantly she turned her design skills to the Imps, and our three mascots came to life!